Lesaffre & Me App: A Revolutionary Tool for Bakers in Saudi Arabia

At Lesaffre, our commitment to innovation and excellence is at the heart of everything we do. We are thrilled to announce the official launch of the Lesaffre & Me mobile application in the Kingdom of Saudi Arabia, a groundbreaking step forward in our mission to support and empower bakers across the region.

Over the past few weeks, our dedicated Marketing team has been on the ground in Saudi Arabia, working closely with our valued distributor, Arrow Food Group, to train and equip their sales force with the knowledge and tools needed to introduce this state-of-the-art app to the market. The training sessions, held in key cities including Dammam, Riyadh, and Jeddah, have been met with enthusiasm and excitement, reflecting the immense potential this app holds for the baking community.

The Lesaffre & Me app is not just another digital tool; it is a comprehensive resource designed to elevate the skills and knowledge of bakers at every level. With a user-friendly interface and a wealth of valuable content, the app offers technical support tailored to the specific needs of bakers, helping them refine their techniques and stay up-to-date with the latest industry trends.

One of the standout features of the app is its loyalty program, which rewards bakers for their continued trust in Lesaffre products. This program is our way of saying thank you to the bakers who have made Lesaffre a trusted name in the industry, and it underscores our commitment to building long-lasting relationships with our customers.

The response to the app has been overwhelmingly positive, with bakers across Saudi Arabia already recognizing its value as an essential tool in their daily operations. We are confident that the Lesaffre & Me app will become a cornerstone of the baking industry in Saudi Arabia, helping bakers achieve new heights of excellence.

We would like to extend our deepest gratitude to the Arrow Food Group for their unwavering support and dedication throughout this launch. Their commitment to excellence has been instrumental in bringing this app to life in the Saudi market, and we look forward to continued success together.

Stay tuned for more updates as we continue to roll out the Lesaffre & Me app across the region, bringing the best of Lesaffre’s expertise directly to the fingertips of bakers everywhere.